Embrace the Bro-tastic
Fratello Story
The Story Behind
Fratello
Forging a New Path in Men's Skincare
At Fratello, we weren’t satisfied with the status quo. We saw countless men struggling with skincare routines that just didn’t work. We knew there had to be a better way.
Inspired by the Bro Code, we set out to create a brand that catered specifically to the needs of our fellow bros. We understood that men’s skin has unique characteristics – thicker and maybe oilier due to testosterone, prone to shaving irritation, and often neglected when it comes to pampering.
Bro-tastic Caffeine Story
We also believed in the power of nature. Tired of chemical-laden products, we turned to the goodness of organic ingredients. After all, men deserve the same level of clean, sustainable self-care as anyone else.
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Caffeine
For many, a cup of tea or coffee is more than a morning ritual—it’s a much-needed energy boost to kick-start the day. But caffeine’s benefits extend beyond waking up your mind. It can also energise and refresh your skin.
By stimulating circulation, enhancing radiance, and offering antioxidant and anti-inflammatory effects, caffeine has become a key ingredient in modern skincare. So, is it time to wake up to its skin-loving powers? Let’s explore what it can do.
1. Protects against skin damage
Caffeine is a potent antioxidant that helps shield skin from free radicals—unstable firmness. Free radicals are often triggered by UV rays and environmental toxins, but applying antioxidant-rich products can help counteract this damage.
2. Brightens complexion
As a natural vasoconstrictor, caffeine tightens blood vessels, reducing blood flow to the surface of the skin. This can create a smoother, more radiant look—like an instant filter for your face.
3. Reduces under-eye puffiness
Whether from lack of sleep or a long night, caffeine can help minimise the appearance of dark circles and puffiness. By improving microcirculation and constricting blood vessels, it temporarily reduces discolouration under the eyes.
4. Soothes irritation
Thanks to its anti-inflammatory properties, caffeine can calm redness and irritation, making it especially useful after sun exposure.
5. Improves the look of cellulite and stretch marks
Caffeinated creams are popular in summer for their temporary firming effect. Caffeine stimulates enzymes that break down fats and dehydrates fat cells, leading to a smoother appearance. Massaging the cream into skin enhances these benefits by boosting circulation and enzyme activity.
We also believed in the power of nature. Tired of chemical-laden products, we turned to the goodness of organic ingredients. After all, men deserve the same level of clean, sustainable self-care as anyone else.
Learn more
Caffeine
For many, a cup of tea or coffee is more than a morning ritual—it’s a much-needed energy boost to kick-start the day. But caffeine’s benefits extend beyond waking up your mind. It can also energise and refresh your skin.
By stimulating circulation, enhancing radiance, and offering antioxidant and anti-inflammatory effects, caffeine has become a key ingredient in modern skincare. So, is it time to wake up to its skin-loving powers? Let’s explore what it can do.
1. Protects against skin damage
Caffeine is a potent antioxidant that helps shield skin from free radicals—unstable firmness. Free radicals are often triggered by UV rays and environmental toxins, but applying antioxidant-rich products can help counteract this damage.
2. Brightens complexion
As a natural vasoconstrictor, caffeine tightens blood vessels, reducing blood flow to the surface of the skin. This can create a smoother, more radiant look—like an instant filter for your face.
3. Reduces under-eye puffiness
Whether from lack of sleep or a long night, caffeine can help minimise the appearance of dark circles and puffiness. By improving microcirculation and constricting blood vessels, it temporarily reduces discolouration under the eyes.
4. Soothes irritation
Thanks to its anti-inflammatory properties, caffeine can calm redness and irritation, making it especially useful after sun exposure.
5. Improves the look of cellulite and stretch marks
Caffeinated creams are popular in summer for their temporary firming effect. Caffeine stimulates enzymes that break down fats and dehydrates fat cells, leading to a smoother appearance. Massaging the cream into skin enhances these benefits by boosting circulation and enzyme activity.
At Fratello, we believe men deserve effective skincare that’s both powerful and natural. That’s why we harness the science-backed power of caffeine as our hero ingredient across all formulations. Caffeine acts as a champion for men’s skin by:
Boosting circulation
Combating puffiness
Tightening and firming
We’re more than just a brand; we’re a community of men who believe in taking care of ourselves, naturally. So join us, bro, and experience the Fratello difference. Let’s rewrite the rules of men skincare, together.